Western Glove Works, the Canadian-based denim wear manufacturer, has invested in a product lifecycle management (PLM) system to reduce product development time and manage its growing product line.

The company, which makes international denim under the brands Silver Jeans, 1921 Jeans, as well as collaborating with singer Sheryl Crow on the Bootheel Trading Co by Sheryl Crow apparel division, has purchased Centric Software's product specification, product sourcing, calendar management and line planning modules.

The company will begin immediate implementation of the Centric 8 PLM system, phasing it in across all product lines.

The tool will be used in sales offices in Vancouver, Toronto, Los Angeles and New York, design and merchandise staff in Winnipeg and Montreal, and several suppliers in Asia.

It will replace the company's current system "which is one dimensional and not effective in linking different areas of the company," according to Mark Lamont, vice president of apparel services.

"Whether it's a graphic, line sheet, sketch or other data point, it is critical that everyone involved in product development - sales, design, merchandising, the entire team - has access to the same product information."

He hopes the new software will solve this problem and "eliminate the double and triple entry that often goes on between our group and our suppliers and slows our product cycles."

That functionality is especially crucial in 2010, explains Lamont, as the company expands its product lines by adding tops, jackets and sweaters to its base denim lines.

"Instead of spending valuable time sorting through different versions of product data, we now will be able to easily provide reliable, current information to everyone in the product development process at any time."