Leading Chinese sporting goods provider Li Ning has invested in a product lifecycle management (PLM) system to help drive its corporate expansion and globalisation initiatives.

As the first Chinese manufacturer to adopt PTC's retail, footwear, and apparel solution FlexPLM, it will use the tool for line planning, product data management and change management.

Li Ning hopes to boost its product development and enhance the quality of products and materials through accurate specifications.

The configurable Web-based tool will replace the company’s current manual processes for line planning, product design, the development of specifications and materials, and sample management.

"Historically, Li Ning (China) has used Microsoft Excel and Project to manage the product development process, however these technologies lack the essential capabilities necessary to achieve our business objectives,” said Guo Jianxin, chief operating officer, Li Ning (China) Sports Goods Co Ltd.

He added the company is now “establishing a complete system for product development that has the unique features we need to be competitive.”

Li Ning designs, makes and sells sportswear, sports shoes, and sports equipment.