Chinese fashion house Mark Fairwhale Enterprises has selected DeSL’s PLM solution to improve its design and development management.

The firm, which is one of the leading fashion brands in China distributed via a network of more than 900 retail stores across the country, will also use the tool to shorten time to market, react faster to customer requirements and collaborate more effectively with suppliers.

“As we are a fashion forward business, our design and development skills are of paramount importance,” explains Mark Fairwhale CEO Mr Yang Kuntian.

He adds the software “will help us to better standardise our internal processes, give us stronger control of the supply chain and improve our speed to market. We believe this will give some very quick wins and a fast return on investment.”