Australian fashion and lifestyle brand Camilla has invested in a product lifecycle management (PLM) solution to streamline the design process to make it easier for teams to collaborate.

The company has selected Centric Software's PLM software to manage and access data from every stage of the product lifecycle in a single location.

Founded in Sydney's Bondi Beach in 2003 by actress Camilla Franks, the brand offers a range of clothing, accessories and gift items in colourful and intricate bohemian prints. It is available in over 55 countries and 500 retailers worldwide and, according to the company, has consistently achieved annual sales growth of over 40%.

CEO Jane McNally explains the brand's prints are applied to multiple products, from womenswear to swimwear to surfboards.

"We needed a system that could handle the design and product development process smoothly, allowing us to easily apply our intricate prints to multiple canvasses and products in order to improve collaboration between our design, product development, sourcing and merchandising teams.

"We had been operating with Excel spreadsheets and email, which meant that information and design files were scattered in different locations. We looked for a PLM system so we could manage and access data from every stage of the product lifecycle, such as sketches, colors, trim materials, inspiration, vendor information and merchandise plans, in one single, up-to-date location."

She adds the company is particularly impressed by Centric's merchandise planning module, which gives it better visibility into collections and an improved ability to plan ahead in line with its larger business objectives. In addition, the brand is also planning to integrate PLM with its ERP system down the line.

"We have hundreds of different patterns that need to be managed against hundreds of different products," adds McNally. "We're eager to start streamlining and we've also been looking for better ways to handle and automate processes as well as reducing human error and the manual workload of transferring data."