CAMPBELL, Calif. -- Centric Software, a leading provider of product lifecycle management (PLM) solutions for fast moving consumer goods industries, today announced that Sachin Misra has assumed the role of Vice President, Client Services at Centric. In this role, Misra will be responsible for services delivery and will report to Dave Guercio, who leads Centric's worldwide sales and professional services organizations as executive vice president of sales and client services. Misra brings to his role more than 15 years of experience in the PLM industry, and deep domain expertise in the architecture and delivery of PLM solutions, and in the reengineering of enterprise business processes.

"For the most part, our target markets are still struggling to bring speed, efficiency, and worldwide collaboration to business processes that are currently sustained on spreadsheets, emails and faxes," said Guercio. "The adoption of Centric's powerful and comprehensive PLM solutions enables customers to achieve their business objectives, while it simultaneously transforms and empowers their organizations. Sachin's broad abilities to lead the implementation and business transformation processes is a tremendous asset for Centric and for our customers' successes."

Prior to joining Centric, Misra was vice president of services and strategy at Valedge Solutions. At Valedge he was engaged as the Chief PLM Solution and Integration Architect and led customer deployments, including the global deployment of PLM at a high profile, consumer-driven Fortune 150 company. In this role, Misra was responsible for reengineering business processes for unparalleled growth, and designing SOA-based enterprise integrations to a variety of systems.

Prior to Valedge, Misra worked in various executive, services, and sales and marketing roles at leading PLM and content management solutions companies including Agile Software (now Oracle Agile), Matrix One (now Dassault Systemes Enovia), Aras, The Savo Group, and Workgroup Technologies. At these companies, Sachin played key roles in designing and implementing enterprise PLM strategies and solutions at fast moving, high growth, Fortune 1000 companies in the consumer electronics, contract manufacturing, medical device, and networking industries.

"Centric's enterprise PLM software offers the collaborative capabilities, ease of use, rapid implementation, comprehensive functionality, and enterprise-level value which are critical to customers in the apparel, retail and other fast-moving consumer goods industries," said Misra. "My initial focus will be to help our implementation teams and partners scale to meet the growing demands of our business. A shared vision of delighting our customers as a core tenet was the reason I decided to join Centric. This is an exciting time to be part of the Centric organization, and I'm thrilled to be the newest member of our growing team."