Centric transforms sell-in process with mobile apps
7 December 2017 | News | Source: Beth Wright
Centric Software has released a new Showroom solution suite for retail sell-in and collection management, designed to help brands and retailers speed up the sales cycle and reduce order error rate by making the showroom and collection presentation process real-time.
The firm's new Showroom and Collection Book mobile apps, which work both on and offline, digitally transform the sell-in process by preparing curated collections for B2B buyers and preparing preorders. Teams can present collections, create linesheets with live information, and update or send orders from a shared or individual iPad.
Centric Showroom is for streamlined, paperless order taking in a showroom or market week environment, and allows marketing, merchandising and sales professionals to present channel-specific, curated collections in a seamless, digital manner. All information is drawn from Centric PLM in real-time, reflecting the latest adds or drops to the master collection and product availability via ERP systems, and order taking can be done on the spot from personalised product catalogues.
"With the Showroom app, we are drastically reducing the amount of preparation time needed ahead of market week or a sell-in campaign," explains Humberto Roa, vice president of innovation at Centric Software. "Sales teams can keep up with collection orders by drilling down by distribution channel/store, market, collection, style, colour, size and more."
According to Roa, the Showroom app is the perfect compliment to Centric's Collection Book app, which targets onsite collection presentations with individual buyers, and allows sales staff to take orders and view available inventory and delivery dates.
"Centric Software is the acknowledged innovator in mobile apps for PLM introducing unprecedented agility while helping capture information that lies outside of the boundaries of traditional systems," adds Centric CEO Chris Groves. "We create powerful new ways of working to enable brands and retailers to develop market-right collections and enhance end customer experience and satisfaction."
Last month, Centric released the latest version of its product lifecycle management (PLM) solution, which focuses on high-volume product development efficiency, supply chain management and user productivity.