Chinese fast fashion retailer Peacebird is implementing Lectra Fashion PLM to streamline its product lifecycle and collection management abilities.

Ningbo Peacebird Fashion owns various clothing brands for men, women, teens and children, including LED'IN Metropolis, Amazing Peace and Beishibao.

Lectra Fashion PLM will help Peacebird boost efficiency, reduce costs and enhance product quality by bridging design, development and production to improve collaboration and supply chain management, while considering the global product-development process.

"I believe we can leverage our competitive strengths and support our business growth strategy with Lectra's expertise, best practices and advanced technologies," said Chen Yang, PLM project manager at the Information Management Center of Peacebird.