DRYKORN, the German clothing brand known for its progressive metropolitan style, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

DRYKORN was founded in 1996 in Germany and initially made collections of tailored pants. DRYKORN expanded its lines over the years, and now produces full ranges of smart-casual clothing and accessories for men and women. High-quality suits and blazers, on the entry price point of the premium segment, are DRYKORN's trademark products. DRYKORN now has over 1000 international retail and wholesale customers, and is sold in Germany, Austria, Switzerland, Belgium, Scandinavia, Eastern Europe, Russia, Japan, and Israel as well as the US and Canada.

In the past decade, DRYKORN has expanded rapidly. As Florian Reusch, Chief Digital Officer at DRYKORN explains, the company outgrew its existing systems for managing merchandise planning and product development.

"We were working with a combination of Excel spreadsheets, email, Word documents, PDFs and a PDM system which our needs had outpaced," says Reusch. "Information was distributed across different formats and channels, which made it difficult for people to access the data they needed. There was no centralized database, and our existing system was not set up to handle timelines, merchandise planning or workflows."

"We used to just produce two big collections a year, but now the market demands more segmented collections within smaller windows. Every time we did a pre-collection or a trend update, it had to be handled using a new set of documents and spreadsheets. This created a lot of inefficiency and trouble for our product development teams."

DRYKORN spent two years carefully evaluating PLM solutions and Centric Software immediately won favor with their teams.

According to Christian Oertel-Korfhage, from DRYKORN's IT team, "After the first Centric presentation, people were so excited by it they said, ‘When can we start?' The interface is modern and easy to understand, with a very strong IT platform behind it. Centric offers everything we wanted from a PLM system. Centric's customer references are very convincing, as they include some of the biggest players in our market. Also, Centric is extremely communicative with customers about the latest updates and trends in the industry. They have a lot of expertise in fashion."

"Creative product design and development are the foundation of our enterprise and we need the right tools to help people involved in those areas in order to support our future growth," says Reusch. "We anticipate having more transparency and streamlining our operations, making it possible for everyone to access the correct information instantly from a centralized database."

"The Centric team has been absolutely professional to work with," Reusch concludes. "We look forward to beginning the implementation - we're working together in a nice atmosphere and Centric really understands the needs of their customers."

"We are very happy to welcome DRYKORN as our latest customer in Europe," says Chris Groves, President and CEO of Centric Software. "DRYKORN is an established German brand with a strong international presence, known for its smart style and high-quality fabrics and workmanship. We're delighted partner with them as they continue to grow."