Dassault Systèmes is partnering with international software business Island Pacific to launch its 3DExperince Platform to fashion brands and retailers in the UK.

At present, brands such as Benetton, Gucci, Hagloffs, Guess and Michael Kors deploy the 3DExperience platform to control their data, manage change and product variation, and utilise virtual reality.

Among the solutions Island Pacific will offer customers in the UK are 'My Collection for Fashion' and 'My Store'. These capture and simulate realistic 3D representations of products and their performance within virtual reality retail store environments.

"This new partnership brings our fashion industry experiences through Island Pacific to a large and impressive range of fashion companies," said Stephen Chadwick, Dassault Systèmes MD EuroNorth. "For Dassault Systèmes this is an exciting partnership that progresses and reinforces our UK alliance network strategy of outreach to diversified vertical markets with industry solution experiences."