Chinese apparel company EEKA Fashion Corp, which specialises in made-to-measure (MTM) women's clothing, has invested in a PLM system to support its new MTM strategy and streamline the product development process.

Founded in 1994, EEKA claims to be the first apparel company in China to offer an integrated made-to-measure (MTM) service for womenswear and has invested significantly in smart manufacturing processes. It owns brands including Naersi, Naersi.Ling, Nexy.co and Koradior and has more than 1,300 stores with two manufacturing centres and over 10,000 employees in mainland China.

Looking ahead, the company intends to enable customers to order individually-customised clothing through a mobile app.

It has invested in Centric Software's Product Lifecycle Management (PLM) solution to help support its new MTM strategy, which aims to fully integrate MTM ordering, delivery and alterations across its operations by 2020. As Jian xiong Hu, CIO at EEKA explains, the company needed to update its existing digital and physical operations in order to make this complex business model a reality.

"We want to deliver customised womenswear in seven days from the time measurements are taken," he says. "We are building a system to manage the MTM service with intelligent product development, a flexible supply chain and omni-channel shopping – for a full 360-degree view of the customer experience.

"Configuration between different IT systems and collaboration between internal and external teams are the key challenges. We needed a PLM solution to be the foundation platform for different systems like order management, computer-aided design (CAD) and supply chain management."

"Centric has helped EEKA to streamline the product development process of key product lines since early 2017. The new Centric platform will give strong momentum to our strategy for multiple brands, youth product lines and occasional wear," Hu adds.