FILA selects PTC® Retail, Footwear and Apparel solution as company-wide PLM standard
9 January 2006 | News | Source: PTCNEEDHAM, MA. – January 09, 2006 - PTC (Nasdaq: PMTC), the Product Development Company™, today announced that FILA®, a leading designer and marketer of an extensive range of luxury sport apparel, accessories and footwear for active sports-minded women and men, has standardized on the PTC Retail, Footwear and Apparel solution for enterprise product lifecycle management. The solution leverages the power and scalability of Windchill®, PTC’s web-based product data management and collaboration software solution. FILA will use the solution to reduce time-to-market and product costs while improving product quality and information exchange.
One of the most significant challenges in the global product development process is managing and controlling access to product data and imagery throughout the supply chain. PTC Retail, Footwear and Apparel solution will help FILA enhance global product development by optimizing its supply chain in order to develop and deliver compelling, trend-right products in an increasingly competitive business environment. This is especially important when a company collaborates on designs internally, as well as with suppliers from around the world. FILA will implement PTC’s solution for its US, Italian, Hong Kong and Guangdong operations in both the footwear and apparel categories. The company’s initial focus will be line planning, materials, technical packs, calendar and workflow management.
“Consolidation throughout the footwear and apparel supply chains has created an environment of more choice for the consumer and more competition among fewer manufacturers,” said Kristin Kohler, vice president of Global Product/general manager at Fila. “As the industry matures, consumer expectations increase in terms of brand and product, as well as the creation of a clear point of difference in the marketplace. Fila’s goal in re-positioning the brand in this environment is to align various processes in the organization to successfully deliver against this challenge. The PTC Retail, Footwear and Apparel solution will help us achieve our goals by providing more transparency and collaboration to the product development process, a higher level of product analysis, and a better focus on delivering the right Fila product to the consumer.”
“Traditional PDM offerings have not adequately addressed the collaborative nature of the retail, footwear and apparel industry,” said Matthew Austin, marketing program director, consumer products, PTC. “The PTC Retail, Footwear and Apparel solution addresses the unique requirements of the industry to manage product development across a complex global value chain and is fast emerging as an authentic source of competitive advantage.”
Fila was conceived in 1911 in Biella in the shadows of the Italian Alps. The brand made a dramatic debut as an elite performance brand in 1973. Over the years the brand has drawn attention from the elite likes of Reinhold Messner, Alberto Tomba, and current U.S. Open Champion Kim Clijsters. Fila offers its distinctive luxury goods in eight categories, ranging from performance collections to casual wear. To learn more about the brand, please visit www.fila.com
Fila is a subsidiary of Sport Brands International (SBI), which creates, develops, produces and distributes athletic brands including Fila, Ciesse and Cloudveil. The Fila brand has its most vital market penetration in the Americas, Europe and Asia. SBI is a privately held entity with global operations in Milan, Italy; New York, New York; and Sparks, Maryland. Research and development facilities are additionally located in Montebelluna, Italy.
About PTC Solutions for Retail, Footwear and Apparel
PTC solutions for retail, footwear and apparel are designed to meet the product lifecycle management requirements of retailers, branded manufacturers and their suppliers. These web-based solutions are comprised of FlexPLM™ and provide configurable functionality and information visibility across the enterprise and its supply chain. PTC is a leading provider to top retail, footwear and apparel brands worldwide.
Read about PTC in the PLM directory