FRANCE: Charbin to lead fashion marketing at Lectra
5 September 2011 | News | Source: Lectra
Technology firm Lectra has promoted Anastasia (Stacey) Charbin as marketing director for its fashion business as part of plans to ramp up its growth in this sector.
Charbin joined Lectra in May 2008 as head of design solutions, and has since led the launch of Kaledo V2, Lectra's collaborative textile and fashion design software platform and helped develop an offer for fashion and retail-specific functions.
"We are constantly developing our fashion-specific technology offer," says Lectra CEO Daniel Harari. "I have every confidence that Stacey will support Lectra in bringing improved solutions to our customers and to providing thought leadership to the industry as a whole."
"Caught between fluctuating costs and plummeting retail prices, now, more than ever, fashion companies need to control the development cycle and time-to-market which requires process re-alignment," Charbin adds.
"Adjusting their business model requires reorganising the supply chain from concept and textile design to development to production. This transformation can only occur if there is a strong fashion-technology backbone to support the change."
Based in Paris, Stacey Charbin reports directly to Daniel Harari.
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