French women’s ready-to-wear specialist Chattawak has selected Gerber Technology’s Fashion Lifecyle Management (FLM) solution for its product lifecycle management (PLM) initiatives.

As an integral part of Chattawak’s overall IT and ERP system, Gerber’s FLM will support the company’s growth, help it reduce lead times, increase the accuracy of prototyping and improve the quality of information flow along the production chain. 

Chattawak has doubled its points of sale over the last three years to a total of 120 wholly-owned branches, franchises and concessions in department stores.

The company’s CEO, Stéphane Chomarat, says the software system “will enable our designers, production staff and merchants to be more efficient and productive while making better business decisions."