3D and Product Lifecycle Management (PLM) specialist Dassault Systèmes has hired IT industry analyst Peter Bambridge to drive the next phase of its industry growth.

In his new position, he will be responsible for managing and driving growth of Dassault Systèmes' Northern EMEA (Europe, Middle East and Africa) business focused on the consumer goods, consumer packaged goods and retail industry.

Bambridge joins Dassault Systèmes after almost 3 years as research director at Gartner Inc covering PLM and sourcing in the consumer goods and retail sectors.

Previously, he served as vice president of Freeborders' PLM and outsourcing business in EMEA (prior to its sale to Lawson).