French textiles major Devanlay, the exclusive worldwide licensee for the Lacoste clothing and accessories brand, has invested in Product Lifecycle Management (PLM) software to help improve its overall efficiency and boost global product development.

FlexPLM from PTC, The Product Development Company, will be a key component in Devanlay's new CRISTAL project.

CRISTAL, which stands for Collaborative Reach Information System for Tomorrow's Assortments Lifecycle, focuses on the collection creation process and overall product performance, including the reduction of product development times. It also aims to better align all up and downstream teams.

Devanlay, which operates 15 production sites worldwide, is seeking to "further enhance innovation in design while reinforcing the appeal, diversity and strength of its collections," according to group CFO and operations director Olivier Descamps.