French fashion firm Happychic Group has selected product lifecycle management (PLM) software from Centric Software to help support its international growth.

The owner of the Jules, Brice and Bizzbee brands is expanding at the rate of around 40 new retail stores each year, and will implement the Centric 8 PLM solution to improve visibility and increase efficiency.

Happychic also expects to realise benefits from a reduction in low-value administrative tasks and data entry, and a decrease the number iterations required for samples and prototypes.

The PLM solution "will allow Happychic to bring more fashion, faster, to the market," said CEO Gauthier Watrelot, adding that it will also support the continuous changes Happychic makes between collections each season.