Software firm Lectra has signed a partnership with consultancy Walter Wilhelm Associates (WWA) to support the Lectra Fashion PLM solution.

US-based WWA consults in product lifecycle management (PLM) for the apparel, footwear, and associated retail industries.

Lectra said its partnership with WWA will reinforce the company’s ability to provide consulting services for the inevitable changes in management processes involved in implementing fashion PLM projects.

“Walter Wilhelm Associates has a long history of technological innovation for industries using soft materials,” said Daniel Harari, Lectra CEO. “The company’s expertise in apparel manufacturing organisation makes it the clear leader in process streamlining and PLM implementation. We are very pleased to enter into this partnership with WWA which aims to extend access to PLM solutions for mid-size as well as large fashion businesses.”

“My associate Derek Jones and I, together with the whole WWA team, are very excited about working with Lectra and their innovative Lectra Fashion PLM solution,” said Walter Wilhelm. “I am convinced that Lectra’s world class technology and expertise combined with our unique PLM consulting experience will successfully deliver profitable, value-added project implementation to companies wishing to adopt this technology to overcome today’s challenges.”