Technology firm Lectra has updated its Fashion PLM tool with "significant improvements" for collaboration and transparency, both of which are "prerequisites for business growth," the company says.

"Integrating design and product development talent seamlessly into the fashion and apparel organisation allows companies to explore new territory, in terms of increased creativity and improved efficiency," says Daniel Harari, Lectra CEO.

"Lectra Fashion PLM V3R3 supports teamwork by privileging visual communication and sharing at each step of the development process," adds Anastasia Charbin, Lectra fashion marketing director.

"We have drastically improved the user experience to remove roadblocks to collaboration. We are looking to cater to the needs of both the creative and technical personalities found within a fashion or apparel company."

The new Lectra Fashion PLM V3R3 connects teams to the product development ecosystem from the beginning of the product conceptualisation stage.

Users can create and share information visually, from style to technical data, without leaving their native environment, through a common platform and a unique file.

"Creative and technical designers can add product specification information directly from Adobe Illustrator, reducing the time usually spent on file management and minimising the risk of working on an old version of a file," Charbin explains.

"Bringing creative designers, technical designers, and product developers into Lectra Fashion PLM favours teamwork, while both respecting each contributor's work preferences and helping them perform tasks with tools they already know well.

"We have taken great care to keep the user experience as aligned to Adobe Illustrator as possible and to fit Lectra Fashion PLM seamlessly into this environment."

Other new improvements include a deeper integration of Lectra's 3D virtual product sampling so that design and product development teams can work collaboratively by visualising the style virtually in 3D.

They can review several design options, check fit for multiple sizes and work on modifications by adding annotations to 3D snapshots. They can also use live messaging.

This collaborative platform also enables extended teams to have direct access to this shared information, and get the same level of information, in real-time - helping to speed decision-making.