French children's wear brand Tape à L'Oeil is looking to speed time to market, support strategic objectives and reinforce its brand integrity with its new Product Lifecycle Management (PLM) solution.

Based in Wasquehal in northern France, Tape à L'Oeil (TAO) adapts trendy adult fashions for children - from birth to age 14. It sells 25m items annually from a global retail network of 300 stores, with products designed and developed in-house.

The company TAO will deploy the Centric 8 PLM across its international team of designers, product managers, buyers and pattern makers.

The PLM project is being used to improve operations and customer-focus by shortening time to market.

"Traditionally, it would take us between four to five months from the first sample to final product delivery," explains Olivier Paul, group buying director. The new system should help "reduce cycle times by 25%, giving our designers and product managers the opportunity to better anticipate trends and adapt our offer."

TAO will use Centric 8 PLM to improve the way technical specifications are communicated to supply chain partners. The company also aims to use its integrated mobile applications to support the relocation of key activities like quality assurance closer to suppliers' production sites in order to reduce the average number of samples per style from three to one, and mitigate the environmental impact of international logistics.