Goorin Bros., the headwear company based in San Francisco, California has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Started on the streets of Pittsburgh in 1895 with a horse and cart, Goorin Bros. is a fourth-generation family business producing premier headwear. Until ten years ago, Goorin Bros. was predominantly a wholesale business. With a mission to become more brand-focused, the company opened two retail stores, and now has 32 retail stores across the US, two in Canada, a fast-growing online store and a wholesale business that supplies around 300 different retailers across the world.

"One of our challenges that we've identified would be to shift our product strategies to accommodate for the differences in regions, climate and even style to create an ideal mix for each. Part of overcoming that challenge would be providing the necessary tools and direction for the design and product development departments that they need so that they can continue to create great hats that sell," says Brian Rouspil, VP of Product and Sales at Goorin Bros. "When we were primarily a wholesale company, we used to just make a spring/summer and fall/winter collection each year. Now with our retail and ecommerce channels that are direct to consumer, we need to produce a variety of hats that are suitable for different climate seasons and relevant for different style reasons all year round."

Rouspil continues, "To do that, we have to be organized. We started looking into PLM solutions so that we would have a library of information about each of our products as a starting point for developing hats each season, and a centralized system for our design and product developer departments to see what type of products we need for different regions. We also work with 30-40 vendors, including our own factory in New Jersey, which all create specific types of products for us; from wool, straw, knits, and cut and sew hats, to accessories like pins, feathers, hats boxes, etc. This can make communication and planning challenging and we wanted a way to organize, communicate and broadcast changes easily within our internal teams to our vendors and also our retail stores."

After a fortuitous call from Centric when Goorin Bros. was starting to research PLM vendors, followed by in-depth demos, the company selected Centric SMB which is Centric's cloud-based SaaS PLM solution for small and medium sized brands.

As Rouspil says, "We considered several options, but Centric really took the time to show us exactly what their solution offered, how it could suit our needs, and what the ramp-up process would be like. Being able to get real-life experience with the user-friendly PLM interface was a huge differentiator for us."

"We're looking forward to the implementation," concludes Rouspil. "Centric is going to help us work smarter, organize the product division of our business and give our teams the opportunity to do more of what they do best. We expect it will impact sales, as we'll have a much clearer picture of what we need to produce and will be able to get to market faster. We hope it will make it as easy as possible for people to buy a great hat!"

"We're very happy to welcome Goorin Bros. on board as our latest Centric SMB partner," says Chris Groves, President and CEO of Centric Software. "We are delighted that Goorin Bros. has chosen Centric as the foundation for their continued growth and we look forward to partnering with them for years to come."