French children's wear maker ÏD Group has selected Centric Software's product lifecycle management (PLM) software to help streamline its product development.

The owner of the Okaïdi, Obmum and Jacadi brands, which operates 1,049 stores in 67 countries, will use Centric 8 PLM to enhance visibility and increase efficiency through the product development process.

Initially, the solution will be rolled out for its Jacadi and Okaïdi brands, and will be integrated with two enterprise resource planning (ERP) systems ÏD Group uses. It will allow the company to manage its creative processes so it can work simpler and faster, and collaborate in a timely manner.

ÏD Group also plans a significant increase of turnover per square meter in its retail stores, as well as an improvement in overall profitability.

"Centric will help us to have simpler and faster access to critical information and enable us to refocus on our true mission," explained Isabelle Anton, head of product development and sourcing at ID Group's Okaïdi brand.

"This PLM initiative is critical to achieve our goals. Its scope is wide, encompassing all processes from product ideation in our studio to taking purchase orders from our franchisees."