Italian clothing brand MCS, formerly known as Marlboro Classics, has implemented a cloud-based product lifecycle management (PLM) tool as part of an overhaul of its business processes. 

MCS, formerly part of the Valentino Group in Valdagno, Italy, was acquired in 2013 by Emerisque.

The company is now using the WFX Cloud based system, enabling it to incorporate all technical and design information into one location. It also has integrated supplier interactions, messaging, critical path and product approval management.

The cloud functionality enables MCS to run its entire product development cycle in a collaborative manner, with 24-hour access to product data and reporting.