French designer Isabel Marant has invested in a new product lifecycle management (PLM) solution to help streamline collection development and management.

The company has selected Centric Software's PLM solution for its reliability, ease of use and proven innovation, and it says will improve productivity and optimise its famous 'casual chic' collection.

Founded in the 1990s, Isabel Marant designs and sells high-end ready-to-wear womenswear. The company is growing steadily via a network of owned stores, multi-brand boutiques and department store concessions in France and around the world.

"In order to obtain greater visibility into development, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our growing teams, says collections manager Virginie Gomes. "We also want to maintain our family-like company culture. We know the time has come for us to better harness our creativity and equip ourselves with tools that are better-suited to fashion, are more flexible and that will improve productivity.

"We want a solution that is unique, intuitive and totally cutting-edge. Centric Software lives and breathes innovation and Centric PLM will allow us to centralise all our product data in one location, making it accessible to everyone working on either of our product lines: Etoileor Isabel Marant."

In addition, Gomes adds the software means the company's teams can "immediately stop spending time on administration tasks and data entry", leaving more time for creativity to focus on customers.