Bridal wear company Justin Alexander has invested in a PLM system following its transformation from strict manufacturer to a full-fledged brand.

The company, a third-generation bridal business, has selected Centric Software's SMB Product Lifecycle Management (PLM) solution to boost efficiency and reduce rework.

Founded in 1946 as a bridal headpiece manufacturer out of Brooklyn, Justin Alexander has transformed into a well-known designer brand for wedding dresses and bridal accessories. Now a global company, Justin Alexander's five core, one private label and two licensed collections are sold in more than 70 countries by more than 1,500 authorised retailers.

"We have become more of a design house than a bridal manufacturer, with a large team of designers," says president Justin Warshaw. "We need a tool to avoid design duplication and communicate efficiently as sketches are being produced. Consolidating this data manually is very laborious. As a technology-focused company that works almost completely digitally in other departments, we're ready to move our design and product processes online to improve efficiency."

Warshaw adds one challenge is that the company's designers and license partners are in different locations around the world. "Organising all the data, tech packs and communications in one place has become too difficult," he says. "We know that using a PLM will help us take the next step in communication and ensure the designers' wishes are followed throughout the process."

The company researched several PLM solutions, and eventually reached out to Centric Software for a demo. With an interface that is similar to Excel, Warshaw explains Centric's PLM solution will make an easy transition for the team.

Justin Alexander will use Centric SMB, Centric's cloud-based SaaS PLM solution for small and medium sized brands.

"Centric SMB PLM will also help us to interact more efficiently with our private label and wholesale customers," Warshaw adds. "We'll be able to keep them in the loop as first sketches and prototypes are created, enabling them to give feedback at every stage of design and development. Ultimately Centric SMB will create a hub for development that will allow us to communicate and collaborate effectively across the world."

The move sees Justin Alexander become Centric's first partner in bridal wear.