Turkish apparel retailer LC Waikiki Retail Company has deployed a product lifecycle management (PLM) solution to support its product development and expansion plans. 

The company, which operates around 500 stores in Turkey, aims to increase the number of international locations it has to 1,000 from 100 to become one of Europe's top three merchandisers by 2023.

PTC's Windchill FlexPLM will help LC Waikiki shorten product cycle time from concept to commercialisation and allow for the introduction of more ready-to-wear garments, significantly helping the brand grow across Europe.

"Having a centralised collaborative solution and leveraging PTC's solutions and expertise will enable us to improve the efficiency of our product development process," said Ilhan Denizli, project manager at LC Waikiki Retail Company.