Fashion companies urgently need to reassess their product development process, to confront industry challenges head on. The product cycle is accelerating; customers expect to see new styles every time they shop. Companies must create a greater number of styles in a shorter amount of time.

Having the right business model is compulsory for companies expanding into new market categories, and understanding new market specificities is no longer an afterthought. Working with different geographical territories means catering to specific sizing, grading, and cultural preferences. Getting design on trend, and garment fit right the first time around, is critical.

Reducing the number of physical samples through 3D prototyping is one of the many solutions technology can bring to the table. Lectra's Laura Gelis will explore the aforementioned market challenges and potential solutions during this exclusive webinar, presenting her insights and ideas on the turbulent international fashion industry.