Technology specialist Lectra has unveiled what it claims is the first product lifecycle management (PLM) solution designed to help fashion and apparel companies navigate the fourth industrial revolution and thrive in the era of digitalisation.

According to the company, Lectra Fashion PLM 4.0 is the only fashion-dedicated PLM solution on the market that covers the entire value chain, and has undergone a "drastic reboot" to give fashion and apparel companies the speed and agility they need to tackle the challenges of Industry 4.0.

The solution acts as an "intelligent nerve centre" to the digital supply chain, from planning through design to production, ensuring a consistent flow of error-free data between processes, technologies and people.

"As our customers take their first steps toward the world of Industry 4.0, we want to be right there beside them to help them succeed," says chief marketing and communications officer Céline Choussy Bedouet. "Just like today's fashion companies, we are evolving to make our offer more customer-centric than ever before. We are extremely proud of this powerful new PLM platform, and are convinced that it will help our customers flourish in this digital age of fashion."

The system connects CAD, industry-standard software such as Adobe Illustrator, company IT systems (such as ERP) and external suppliers, so that actors across the supply chain can work on, save and share information on the platform, ensuring data integrity.

Meanwhile, the software draws on best practices, fashion-business intelligence and real-world scenarios to automate administrative and repetitive tasks, with templates, standard libraries and shortcuts that allows more time for value-added activities. The final result is a fast, connected digital supply chain that helps fashion companies jump on trends quickly and deliver products that fulfil their customer's expectations, the company says.

The updated version can be scaled to accommodate the different needs of small to large businesses, brands, retailers and manufacturers, and is available on a monthly subscription or perpetual license basis.

Lectra says special attention has been paid to make the product user-friendly, with learning tools that enable fast onboarding, while the new Lectra Easy Tool allows IT teams to configure the platform to suit the needs of its users and the new mobile app, Lectra Collection Advanced, provides more ways to share information.

Lectra Fashion PLM 4.0 is the company's first software product release since it announced its 4.0 strategy, which aims help fashion and apparel companies succeed as they step into the 'Industry 4.0' era.

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