Athletic and yoga wear specialist Lululemon has upgraded its PLM software, with additions to deliver greater functionality, an improved user experience and further process efficiencies.

The retailer will use the latest version of PTC FlexPLM retail software, building on a long-standing collaboration between the two companies.

"At PTC, we understand that retail has become increasingly digital," says Eric Symon, general manager, retail, PTC. To compete, retailers and brand owners need to transform their traditional processes in order to capitalise on new opportunities."

Process improvement, line planning support, and supply chain management are among the benefits to the recent upgrade to the tool, which also offers a range of PLM capabilities, including specification management and merchandising, for managing a retailer's complete assortment of products.

PTC claims FlexPLM enables companies to achieve faster time-to-value and to develop more innovative products more quickly.