Chinese textile giant Luthai Textile has chosen to implement Centric Software's product lifecycle management (PLM) platform as it looks to grow its Original Design Manufacturer (ODM) and own branded apparel segments. 

With around 80% of Luthai's business is textile production, the company manages an end-to-end supply chain from growing cotton to producing finished fabric. 

The remaining 20% of its business is ODM (Luthai designs, develops and produces apparel for other brands) and its own branded apparel. While its ODM and branded output is around 7bn garments, the company intends to focus on growing in these segments. 

The challenges faced in adapting to the needs of ODM and branded apparel activities include the need to seamlessly integrate people, processes and industry best practices to meet the more extensive development process – planning, design, product development and marketing – involved in ODM and brand production.

Luthai will use Centric 8 for the full spectrum of product design, development and management tasks – functionality the company believes will help meet market and customer demands for the ODM business.

"Our ongoing transformation is aimed at reinforcing our market-leading position and securing the strong influence Luthai has in the industry," explains Dr Sun Huade, deputy director of Luthai's ERP project office.

"Our goal was to integrate the advantages of our existing design and development platform while establishing a unique method of production whereby fabrics are treated as the main products and garments as the finished goods. We recognised that technology and a data-driven approach were the only way to achieve that transformation."