MESH01, which provides metric-driven insights for consumer-centric brands, is to integrate with PTC FlexPLM in a move that will provide a single platform to streamline product development and information.

The two companies say the integration will create a more efficient platform by combining real-time critical data from MESH01 product insights with product management lifecycle data provided by PTC FlexPLM.

"This type of integration allows us to provide the data insights we're continuously collecting directly to product development teams through the FlexPLM platform," explains Brian Bednarek, founder and CEO of MESH01. "It becomes one seamless and continuous process that will help create a more efficient and robust system to improve product development and delivery."

PTC FlexPLM is an intuitive, web-based product lifecycle management solution that helps brands communicate, track milestones, preempt performance bottlenecks, and quickly gain visibility throughout the product development value chain.

Through the integration, PTC FlexPLM customers will have access to a highly efficient way to expand in-house R&D solutions, ensure market readiness, and track product lifecycle – all from a singular platform.

 "Integrating our product lifecycle management technology with MESH01 product insight platform is a perfect opportunity to bring more value to our customers," adds Eric Symon, general manager of the retail business unit at PTC.

"A key value of our ThingWorx initiative is to combine diverse technologies to better arm brands with the information they need, and we see this integration as a great way to enhance that effort."

MESH01 delivers creative innovation and strategic analysis for the three most critical points in the consumer product lifecycle: design, insight and marketability.