Outdoor clothing and sports gear brand Norrøna is implementing product lifecycle management (PLM) software to support expansion and growth of its business.

The Hvalstad, Norway-based company plans to quadruple the size of its worldwide business over the next five years, with the help of the Centric 8 software.

The company says the software will provide the necessary levels of visibility, control, and communication among its staff to ensure everyone is using the latest information on every product.

"Norrøna's ambitious plans for growth - and innovation - require the company to become as efficient as possible," said Brad Boren, research and development director for Norrøna.

"Our move to Centric 8 is an important step forward in collecting vital product information in an organized, easy-to-access way. PLM will eliminate redundant data input, reduce errors and save time."