Swiss running shoe company On, known for its innovative CloudTec shoe technology, has selected a new Product Lifecycle Management (PLM) solution to help support its expansion and streamline operations.

In just over eight years, On has become a global brand that is sold in more than 4,000 outlets in over 50 countries.

However, its rate of growth and the addition of a new line of performance clothing brought challenges, explains Marc Maurer, chief operations officer.

"We're growing very fast, and the whole company is digitally transforming. We knew a PLM system would help centralise and organise information that currently exists across different departments and files. We wanted to minimise the risk of losing information due to misunderstandings and make it easier for people to get the information they need.

"For instance, our marketing and customer service people need to ask the R&D department the same questions on a daily basis," he continues. "Having a central repository of accessible information they can check will save time and allow people to focus on their jobs. We want to make it easy for all our newly-hired people to find information, rather than sending queries to other departments."

On began using Centric Software's Field Testing mobile app earlier this year, and the next step is a full PLM implementation.

"We expect Centric will make it possible to work more efficiently," says Maurer. "We'll save time, and therefore money. It will give us a reliable knowledge base of materials, models and previous collections that can be used by all departments, from R&D to marketing. PLM will provide transparency between departments, making it easier for everyone to see what is happening in each one."