Italian apparel company New Twins has turned to product lifecycle management (PLM) to connect its technical and creative teams.

The company has chosen Lectra Fashion PLM to link its product development team with the creative department at cashmere and knitwear brand Falconeri, part of the Calzedonia Group.

New Twins develops and produces men's and women's knitwear for Falconeri, which is currently pursuing an aggressive plan to expand business internationally and increase its market share in Italy and across Europe.

As the complexity and volume of orders increase, the company wants to improve workflow between its own teams and Falconeri's, so that the two companies can work together efficiently as one cohesive unit.

"Our development team is largely technical and follows a very different production model than the one Falconeri uses; we needed a reliable information system that would synchronise processes across different teams, different departments and even different companies," explains Stefano Modena, PLM system project manager at New Twins.

New Twins will implement Lectra Fashion PLM in its technical and patternmaking office. The tool allows design, development and production teams to access the same version of a work in progress and communicate in real time on one common platform, so they can collaborate effectively and make more informed design decisions.

By eliminating redundant tasks and problems arising from miscommunication, the technology helps save time and minimises errors and enables companies to get better products to market faster.