Luxury sportswear brand Paul & Shark has selected Centric Software's product lifecycle management (PLM) software to help manage growth and international expansion.

Founded in 1975, Paul & Shark is manufactured and distributed by Dama SpA, and present in 73 countries with more than 250 flagship stores.

The company will replace its custom product data management (PDM) system with Centric 8 PLM. Its Sample Review Mobile App will allow Paul & Shark to view and edit sample and style data on any iOS-enabled mobile device. This is expected to result in better communication with suppliers, faster and more accurate sample development, and a more rapid product development schedule.

"The advantages of PLM are significant when it comes to speed, efficiency and full visibility across all areas of product development," said Paul & Shark owner and CEO Andrea Dini.

Centric president and CEO, Chris Groves, added: "Centric 8 will give Paul & Shark the ability to maintain laser focus on quality throughout the design and development process while expanding to meet increasing international opportunities."