Children’s and youth clothing maker Gloria Jeans Corporation is to use Lectra's PLM offering for the fashion industry to speed up the development of its collections and help improve control of its sourcing.

The company is embarking on a three-year corporate development plan that will see expansion of its ranges and distribution network.

“Our objective is to extend our product offerings to our customers by significantly increasing the number of denim and non-denim lifestyle products, and to provide a wider range of both styles and value added fabrics,” explains J Carlos Samper, senior vice president, Gloria Jeans supply chain operations.

“Our goal is to further develop our growing wholly owned retail and wholesale distribution network,” he added.

Some 100 users at the privately held Russian company, whose brands include Gloria Jeans and Gee Jay, will work with Lectra Fashion PLM on a day-to-day basis.

The software will replace e-mail and photocopies that circulate between the company’s headquarters at Rostov-On-Don and its Novoshakhtinsk and Shakty factory sites.

There is also a Shanghai office devoted to quality assurance, design, trend development and sourcing via Asia based sub-contractors.

Lectra Fashion PLM will provide a single version of the information, updated in real time, to ensure that work progresses according to plan and lead-times are met.

Gloria Jeans will also use the system to supervise denim and non-denim development and sourcing more efficiently from its Shanghai office.

The company has a network includes over 15,000 people who manufacture and market 20m garments a year.