Global online marketplace Redbubble has selected Centric's SMB PLM solution – a cloud-based tool tailored for emerging businesses – to improve cross-team collaboration, particularly between the product development and supply chain teams.

The move is part of a strategy by the Melbourne, Australia-based company, which is powered by more than 400,000 independent artists, to keep up with its own rapid growth and simplify collaboration between internal teams.

Founded in 2006, Redbubble helps members sell uncommon designs on everyday products, including apparel. With a supply chain team in San Francisco and offices in Europe, the company has grown rapidly in recent years.

"Sometimes shared information is stored across multiple documents and spreadsheets, making it difficult and time-consuming to know which is the most up-to-date," says Shayla Gontmakher, strategy analyst at Redbubble. "We wanted a user-friendly hub that is easily accessible and intuitive for our Melbourne, European and San Francisco teams. We see it as a collaboration tool and our 'one source of truth'."

Gontmakher adds, Centric SMB will enhance communication between Redbubble's teams and streamline processes to improve efficiency prior to further anticipated growth. "The streamlining collaboration between our supply chain and product teams will be a huge win, saving a lot of back and forth communication. We anticipate Centric will transform our way of working and guide our process efficiency."

Redbubble is Centric's first Australian customer.