Lingerie maker Regina Miracle International has selected Centric Software’s product lifecycle management (PLM) software to help speed sample development and collaboration with customers.

The Hong Kong-based company designs, manufactures and supplies women’s lingerie – including sports bras, panties, shapewear, and foam-cup products – to both its own, and other companies’ specifications. It will use the Centric 8 PLM software to improve collaboration and communication between its customers and its internal sample development team, according to Alvin Hui, IT director.

All members of the sample development team – including design, technical design, quality, costing and materials personnel – as well as the Hong Kong sales team will use the software.

Expected benefits include better efficiency and productivity, according to senior information manager Irene Huang, as well as enabling a more transparent and controllable sample management process.