San Francisco-based footwear firm Rothy's has invested in a new Product Lifecycle Management (PLM) solution to streamline communication and create a resource for growth.

Founded in 2012, the brand creates shoes for women and children from recycled plastic water bottles. It uses a seamless knitting process that minimises waste, repurposing over 34m discarded bottles to date.

The firm has selected Centric Software's Product Lifecycle Management (PLM) solution for emerging enterprises, Centric SMB.

"It's organised chaos," says Lauren Taflinger, director of production at Rothy's. "We own and operate our factory in China, where most communication happens on Wechat, and our San Francisco team use email and Dropbox to share files with the China team. We had a close call with the accidental deletion of a shared folder, and we realised we needed a more secure and central resource where people could access up-to-date information."

Selling over one million pairs in 2018, Rothy's generated US$140m in revenue last year and is rapidly scaling its operations and team. As the company expands its retail and international presence, managing product development using email, filesharing, chat tools, an existing basic PLM system and spreadsheets became unsustainable.

Rothy's will implement Centric SMB and three of Centric's innovative PLM mobile apps, Capture It, Inspiration and Sample Review.

As Taflinger notes: "There's a great sense of comfort in having one place for product data and a digital workspace where we can collaborate faster, streamline communication, save time spent searching for information and analyse our progress."