Skechers China, the Chinese division of the global footwear brand Skechers, has selected a new Product Lifecycle Management (PLM) system to help drive future growth and support its expanding apparel business.

Skechers, founded in 1992 in the US, sells footwear and accessories for men, women and children in more than 160 countries and territories.

To grow business in Asia, Skechers USA and Luen Thai Enterprise co-founded Skechers China in 2007. Skechers China has successfully expanded, and today covers China, SEA and Korea markets.

While Skechers mainly focuses on footwear in the US, its China JV produces a broader range of apparel – and needed a system to support its diverse product range and widely distributed teams.

The company has chosen Centric Software's Centric 8 PLM solution to replace an existing footwear-focused ERP system.

"We needed different functions for our expanding apparel business," explains Jimmy Yam, VP of the company's apparel and accessories division. "Skechers China looked for a new product platform to provide an end-to-end solution and standard operating procedures to support our business strategy and fast growth in emerging markets."

He adds: "We wanted a PLM solution that would help us build standards and manage our data flow so we could get a 'single version of the truth' of our end-to-end process from planning, design, product development and production tracking all with the goal of eventually reducing cost as well as improving efficiency.

"Effective alignment and collaboration are considered a major challenge of our operation as we have design teams in Korea and China, product development and manufacturing partners in China and other teams in various locations, so it is critical to set up a common platform for all of us to work on."