A new social product development platform that uses cloud, social media and 3D technologies to streamline the fashion design and development processes was unveiled in New York this week.

The BeProduct social product development (SPD) platform from Wink Software automates many of the time-consuming tasks and upkeep that limit the effectiveness of manual, spreadsheet, email and PLM-managed processes.

It has been integrated with Browzwear's 3D design solutions to show how the tool gives an innovative view of workflow.

"Product development driven by 3D and then going back to 2D data workflow for execution has been practiced by engineering companies for more than two decades, while in the fashion industry, product development is 2D driven which leads to a fragmented product lifecycle," says Browzwear CEO Sharon Lim.

BeProduct is the latest innovation from longtime fashion systems developer and former Yunique Solutions founder Daniel Pak, who adds: "After spending years developing PDM and PLM capabilities, I saw an opportunity to apply smarter, more user-practical technologies to create a simpler and more productive product development platform.

"BeProduct does much of the work for designers and developers by automating tasks and providing more powerful search capabilities. We also wanted to help companies better leverage the power of their teams and extended business community through increased collaboration."

The solution automatically coordinates all available metadata associated with images, colours, locations, and other assets to improve search capabilities and results. The platform also comes with a wide range of productivity apps.

BeProduct was unveiled with Browzwear at the PI Apparel event in New York this week.