Fashion enterprise software supplier Simparel has rebranded as Exenta to reflect the fact the business has moved beyond the "simply apparel" implied by its legacy name.

Other key drivers for the rebranding include the company's recent revenue growth; expansion into more fashion and soft goods industry verticals, including footwear and technical textiles; and the opening of international markets.

"Sure, we could play it safe and continue with our legacy name but when you know in your heart you're an entirely different company, one without limits, the old, the safe, the boring no longer works," says president and CEO Roberto Mangual. 

The Exenta brand is also complemented by the new company positioning 'Without Limits,' which is a close translation of the Spanish word Exenta.

While the complete Simparel product line carries forward, products will be branded as follows:

  • Exenta ERP: end-to-end business management solution for all internal and supply chain processes.
  • Exenta PLM Revo: cloud/web-based Product Lifecycle Management (PLM) solution available as an integrated component of Exenta Enterprise or as a standalone solution
  • Exenta Shopfloor: tablet-based Shop Floor Control (SFC) solution featuring real-time data collection, production management tools, and incentive payroll capabilities.