Sun protection clothing brand Sunday Afternoons has selected Centric Software's new cloud-based product lifecycle management (PLM) solution to streamline its design and production processes, and support its expansion. 

Sunday Afternoons will implement Centric Cloud, specifically designed for small businesses, to improve efficiency and support the growth of the business – replacing manual spreadsheets and email threads. 

“We realised that our product developers were spending a lot of time chasing information, and that the problem was the tools we were using,” said COO Joey Fallon. “We decided it would be best to put a foundation in place that would allow us to scale the business and support future growth.” 

Since launching in 1992, the company has produced an expanding range of hats and accessories, with distribution across 20 countries. 

Fallon added: “Our business is growing into new geographical areas with more distribution points and more products. We knew we needed a PLM solution – but without the cloud, PLM would have been far out of our reach.”