Turkish fashion retailer Aydinli Group has begun implementation of the Visual PLM.net product lifecycle management solution at its global headquarters in Istanbul.

The vertical retailer will initially leverage the new software system to centralise and manage product images, information, specifications and tech packs for its own brand and licensed Pierre Cardin, Cacharel, and US Polo Assn collections.

The company expects to reduce product development time and costs with the calendar and workflow management tools built into the system.

"With the wide range of collections and products we handle, we needed a system that could help us simplify the pre-production process," explains Aydinli general manager, Osman Sentürk.

The tool "will serve as a central, always up to date source of product information for our design and development teams. It will also help us speed up the process by increasing visibility and control of these tasks," he added.

Once core Product Data Management (PDM) capabilities of the system are in place, the company plans to extend use of the system across its supply chain to enhance supplier collaboration and track process milestones.

Aydinli operates nearly 300 retail stores and more than 600 other points of sale throughout Turkey, Russia, Ukraine, Central Asia, the Balkans, and Eastern Europe.