Lectra has appointed Jean-Patrice Gros as the director of its Middle East and North African operations.

The technology and software firm says the appointment demonstrates the company's commitment to supporting this "high-potential" region.

"Turkey has been a major partner of of many European fashion brands for several decades and has recently benefited from investments in the automotive sector, it is a flagship country for Lectra," explained CEO Daniel Harari.

"Renowned for the quality of its production, Turkey is the European Union's second supplier of textile-clothing, behind China. Based on a dynamic internal market, the country continues to evolve into developing its own international fashion brands and automobile production centres.

"Lectra intends to introduce soon its PLM offer for fashion and its new automotive leather cutting solutions. These solutions, with high added value, will provide a real lever to develop and transform Mediterranean companies."

Harari said Lectra's expertise in implementing innovative technologies, facilitating design and production, should enable Turkish companies to respond more easily to the rhythm of fast fashion and the flexibility required by the automotive industry.

Gros will be based in Istanbul. He has been with the company for 30 years and was most recently head of sales in Canada and director of the Maghreb region.