Chinese footwear company Topscore has invested in a new product lifecycle management (PLM) solution to help manage growth and improve communication.

Topscore has selected Centric PLM following the brand's rapid expansion and the realisation its existing product development system could not cope with the increasing demands of design and production. Founded in 2004 and head-quartered in the Guangzhou region, Topscore produces four brands of women's shoes, Kisscat, Zsazsazsu, Tigrisso and KissKitty. The company has 2,000 retail points throughout China.

"There was a gap between our designers' creativity and the ability of our manufacturers to realise their visions," says Shi Zheng Jiu, vice president and CIO of Topscore.

The company said it went through an "intensive" period of research, spending three years investigating possible solutions and assessing PLM vendors before they chose Centric Software's PLM suite. 

"First, the Centric 8 platform has strong product planning modules, which can address many of our business pain points. And second, we were also continuously impressed by Centric's China team, who are always extremely professional and display a strong understanding of how their solution could help us."

He adds the technology will help Topscore collect, share and input data easily and will optimise creation and innovation throughout the design, development and production process, ultimately supporting the company's overall business strategy.

Centric Software has become the PLM leader in the Greater China region since its Shanghai office opened in 2014. Topscore will be Centric's twenty-first Chinese customer.