South African fashion retailer Truworths has chosen to implement Centric Software's product lifecycle management (PLM) platform to help structure its product development process and support international expansion. 

The company, which has 747 stores in South Africa and eight other countries on the continent, will deploy Centric 8 across all of its brands and product types to help structure assortment planning and product development processes. 

Truworths, whose brands include Inwear, LTD, Uzzi and Identity, also intends to use Centric's integrated mobile applications.

With a wide portfolio of brands and styles, the company adopts a fast fashion business model for a large portion of its product ranges, and ultimately aims to reduce time to market. 

"PLM soon appeared as an obvious solution to improve our ability to deal with an increasingly complex business," explains a spokesperson for Truworths. 

At the end of last year, Truworths added to its portfolio by acquiring UK footwear chain Office from Silverfleet Capital in a deal worth around for ZAR5.5bn (US$382m).

Truworths acquires Office footwear chain