Sports and casual wear retailer JD Sports Fashion Plc has selected Centric Software to provide product lifecycle management (PLM) software to help improve the product development process for its apparel lines.

The Manchester-based company has purchased the Centric 8 PLM suite's Line Planning, Product Specification, Materials Management, Sourcing, Calendar Management, Quality and Adobe Connector modules.

"Improved data visibility will enable better management of processes, from design and merchandising to sourcing and warehousing, which is essential for our significant private labels business," explained Frank Watts, group IT director at JD Sports Fashion. 

The retailer operates over 600 stores in the UK, Ireland, France and Spain selling leading international and sports brands as well as a number of own brands such as McKenzie and Carbrini.