Jeans maker Lee Cooper has selected Web PLM from WFX to collaborate with its global supplier base and help manage the brand’s growth.

The company’s executives also believe that investments in technology are essential to drive down the cost of operations.

Lee Cooper intends to use WFX’s software-as-a-service platform to collaborate with users in London, Hong Kong, France and Lee Cooper’s global supplier base.

“Communicating product information easily across our global team and partner base is essential to effectively manage the growth of our brand,” said head of product, Ben Muis.

As well as branded jeans, Lee Cooper also makes clothing, accessories, and footwear which are sold in more than 40 countries worldwide.