Marshall Consultancy Limited (MCL), a UK-based consultancy specialising in product development, supplier collaboration and data management, has announced that they have signed a partnership agreement with AXIND Software Pvt. Ltd, a leading provider of software tools for the fashion, apparel and lifestyle industry based in India.

The agreement is to distribute and market AXIND's ChainReaction® suite of products in the United Kingdom, which will build on MCL's component-based approach to product lifecycle management.

MCL Director, Andrew Lambert said "MCL had been looking for a flexible, configurable and comprehensive platform on which to base multiple collaborative solutions. We are excited about the opportunity to use AXIND's Chain Reaction product to meet our customers' requirements and to represent AXIND in this growing area of the retail and manufacturing market." Lambert added, "We believe that our component-based approach to optimizing retail and manufacturing processes carries less risk and lower cost for many clients."

Matteo Chiampo, CEO of AXIND Software said that the decision to partner with MCL was based on MCL's sharp focus and expertise in the retail and garment manufacturing verticals. "AXIND and MCL have a tremendously complementary set of skills, and I am extremely excited about the opportunities for this partnership moving forward. MCL's decades of expertise and deep understanding of all aspects of the fashion industry, from collection planning and product development, to manufacturing and retail, are matched perfectly by the broad and modular architecture of ChainReaction®." Chiampo concluded, "Our organizations together are going to bring tremendous benefit to customers in the UK and across Europe, by helping them to focus on developing successful and fast selling fashion products."

Independent industry analyst Peter Bambridge commented on the partnership. "There is a growing need for collaborative solutions to help address the requirements of retailers and brand manufacturers to work closer together. Combining the expertise and market knowledge of MCL with the flexible platform of AXIND's Chain Reaction should help deliver a new generation of solutions to the industry."