UK clothing manufacturer Basic Thinking is to deploy DeSL's fashion PLM and ERP solution to support the growth of the business.  

Leicester-based Basic Thinking will implement a variety of DeSL's functional offerings including: Line Planning; Tech Pack Management, Critical Path Management, Adobe Illustrator Integration, Product Management; Costing, Samples Management and Purchase Order Processing. 

Each will help increase efficiency and operational effectiveness across the whole design, sourcing and selling process for Basic Thinking.

"By having one fully integrated solution from design to financials, it will truly improve our operational capability and in so doing support the growth of the business going forward," said Kieran Hickey, managing director of Basic Thinking.